A four-part story told in reverse, tracing a couple's life through fleeting moments, with LAYN's 3D concrete pieces quietly present, embodying timelessness.
Commissioned by LAYN, MTC brought the campaign to life from end to end, shaping a narrative that places the brand at the heart of everyday living, not just technology.
What a Time to be Alive was made from end to end by MTC Studio. If you have a campaign that deserves this kind of treatment, reach out.